We may not really realize the power of social media until something beautiful happens.
While some people are sharing pics of the last meal they made, others are using the platform to the fullest, producing music that could potentially reach 14 percent of the world’s population.
Karishhma Mago has a following of more than 100,000, and a partnership with Waka Flocka opens so many doors to her musical future – as well as gives her roundabout access to Flocka’s 3 million followers. That is using social media in an intelligent way. Only food network junkies care about those food pics.
A producer first
That wasn’t how it started, however. Karishhma Mago was a voracious music lover who made a move as an Instagram producer, which gave her an important, modern way to be part of the ever-expanding music industry.
By guiding other musicians – coaching them to be their best – she was able to help make the world of music more interesting, using the most modern of methods.
He had a deep love for music, yes, but she had had no idea that working with musicians would stoke a fire inside her that would make it nearly impossible for her not to produce herself as well. It was easy to make the leap.
You can’t resist it, when it happens to you
When creativity strikes, it can be hard to resist, especially when your voice is so much more different than those of the musicians you’ve either worked with or produced.
As she worked with others, Karishhma Mago found her own personal niche – instrumental, hip-hop inspired work that captures the attention of listeners – and she began producing herself, first using a cell phone to record her work flawlessly, then creating a home studio that allowed her more freedom to work, whenever the urge strikes.
The musician has a tenacity that most must have. She spends late nights in the studio, and recorded two albums in three months. The second, “Sushi Mode,” recorded in her home studio, was released late during the week of May 11.
Creating her own music allows Karishhma Mago to be free and open with fans, especially since she focuses primarily on instrumental works, and relies solely on sound to create a song’s mood, its atmosphere.
It’s a cool, contemporary way to approach music, since instrumentals are rare, despite being more powerful. Her work is captivating, wrapping in intrigue and as hard to resist as it was for Karishhma Mago to produce her own work.